Alexander has admitted that he’s long been a fan of H&M:
‘I have always shopped there and it was such an honor to be asked to
collaborate.’ Unlike many designer partnerships in the past Alexander decided
to do something different instead of reworking catwalk designs and making it
more affordable for the high street market. At an interview he revealed that ‘I
wanted to design new pieces of performance and sportswear, making good-quality
pieces with their own design integrity.’
I had a sneak peak on a few pieces the other week and
honestly for what he has left us waiting for I am thoroughly impressed, with
the statement sportswear colours and style are incorporated into every piece
and the designs will actually keep you warm. But the amazing thing is, is that
the collection is so versatile that I cannot wait to see people wearing it from
at the gym to on a night out.
These are a few of my favourite pieces from the collection, I hope you like it too.
Hooded Coat £179.99 |
Dress £49.99 Heeled Boot £149.99
You can watch the event LIVE
tonight on the h&m website at 2:15am
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